to remove filtersCamping and Caravanning Club appoints McCann Erickson to communications account
23 Nov 2009 | by Alex Brownsell
experience across many sectors and business models and therefore can help meet all of our needs and work ...
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Efficient Frontier to handle Britannia Hotels' search campaigns
25 Nov 2009 | by Jacquie Bowser
Efficient Frontier will use its predictive modelling technology to maximise the sales uplift from search. Britannia Hotels owns 35 hotels across the UK, including the Britannia Hotel in Manchester and the Adelphi Hotel in Liverpool. Nick Morley, vice president of international sales and client development ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
system of the model - a dashboard display featuring five 'plants' that grow if you drive more efficiently ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
, tiered sponsorship models brought order to a previously ad-hoc market. This need for structure ... consultancy Right Formula, agrees. 'Many rights-holders have used a typical three-tier model of title sponsors ...
And in the real world... Waitrose, Sony PlayStation, HP and more
19 Aug 2009 | by Matt Williams
model. Source: Financial Times HP, the world's largest technology company, has announced a 19 per ...
British Airways to return to TV advertising after two-year absence
14 Aug 2009 | by Alex Brownsell
, promoting its XJ model. The airline's publishing and media sales agency, Cedar Communications ...
Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
selling in a recession, he adds, and field marketing offers a more flexible outsourcing model - exactly ... by focusing on model ling ROI before starting campaigns. Cosine has been making considerable investment ...
Mark Ritson on Branding: Marketing stars rise in East
04 Aug 2009 | by Mark Ritson
share as the additional variable - done. Funnel models built for each segment from survey data and used ...
Mark Kleinman on marketing and the City: Flying close to the sun
28 Jul 2009 | by Mark Kleinman
'Leary has built his career, and his business model, on the principle that those who do not upset the apple ... not require a loyalty programme or expensive on-board catering. Such things would have undermined the model ...
PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
'Market Mix Modelling'. Damon Jones, head of influencer marketing at P G, says that, although some ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
