JWT/OgilvyAction will launch in North America and conduct business under the OgilvyAction and JWT Action brands. Malone will rebrand as JWT Action. The joint venture is to be a new model in shopper marketing, designed to help brands and retailers reach and influence consumers at every touchpoint along ...
Dan Clays, managing director at Arena Media, said: "We have called it 247 Social because of the reference to the channel being always-on, but also to reinforce our belief that social requires dedicated ... Quantum, will head up the division and will report to Clays. Clays said: "We took the decision ...
, its biggest client, but its difficulties are understood to have arisen from an unstable business model ...
solutions from the ground up is critically important to Engine. We see this as a model for the future ...
to the next level is a challenge we have set in the UK market. Does a payment by results model make sense ...
, DDB is clearly making a genuine stab at creating an integrated model. Also shortlisted were Abbott ...
Damien Healy and Ciaran McConaghy will work across the two Havas Digital specialist media business units, Arena Quantum and Media Contacts. They will report to Dan Clays, managing director of Arena ... analytics and data modelling. He joins from Microsoft where he set up and led the Microsoft Advertiser ...
Greg Nugent s measured reminder of the principles of the Rochdale Pioneers as a model for 21st century ...
, on the other hand, they certainly don't follow the old model of integration. Where's the key visual? Where do ... more dynamic way that the previous model of integration ever made possible. That's why at 4D, we say ... into the world, that means surrendering control. But to go back to our DNA theme, if you've used the right model ...
of agencies refocusing has not been new business models, new styles of remuneration or even new technologies ... across projects and across ideas. Too many old agency business models spend too long servicing clients and not enough surprising them with different sorts of ideas. Too many agency financial models seek to keep ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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