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Renault introduces Claude the 'joie' expert

introducing the M gane car model as being able to bring joie or joy to the city. Oscar-nominated Henry ...

Close-Up: Can ISBA model connect agencies and advertisers?

as a viable financial model. But what's essential is the recognition that we need agreed outcomes ... much more effort to proper evaluation - by that I mean econometric modelling. It's never easy to do ... the creativity of the media owners and payment for results is at the heart of our business model. Yet still we ...

Media Perspective: Integrating TV and digital offerings is agency challenge

their clients might have been through one or more revolutions in their business models in recent years ...

Media Lifeline: Mail Online

enough to make the advertising-only model pay. Fast forward ... July 2011: And he's sort of right ...

Perspective: Why this General Election is actually a personal election

-copied model. The scale, financial requirement and length of the US campaign is of a magnitude greater than ...

Close-Up: How Mindshare crashed the MIP party

April), selling our own TV formats to broadcasters from all over the world. Our business model ...

Close-Up: Are clients leading the way on digital?

is whether those agencies can adapt to changing business models." - Got a view? E-mail us at campaign@haymarket.com. ...

Creativity and the art of collaboration

can't and shouldn't go back to the old CDP model, there are some who look at the quality of the work ...

Media: All About ... Twitter's advertising model

Plans are afoot to monetise the social network, Anne Cassidy writes.

Media: All About ... Twitter's advertising model

Plans are afoot to monetise the social network, Anne Cassidy writes.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.