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O2 plans Near Field Communication launches in 2011

. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ... S is one, and the Nokia C7 is another. More models expected in the New Year. O2 won the IPA's best ...

Lexus to re-position around 'progressive luxury'

CT 200H hybrid model in the window gallery at London department store Harrods . It is the first time the retailer has featured a hybrid model. The last car to appear in the window was Aston Martin ...

Hyundai readies 'modern premium' brand strategy

-year warranty and models like the i10, but we re going to place the emphasis back on to the brand." Hyundai ...

Toyota recruits Supergrass singer Gaz Coombes for TV ad

Toyota is launching a TV ad campaign for its Yaris model featuring former Supergrass lead singer

Top media brands of the year 2010

-sheet model, the success the Standard has made of its transition to this format shows that while the future ...

Harrods to showcase Lexus hybrid

The Lexus CT 200H has both a petrol and electric engine, much like a Toyota Prius, but is aimed at the luxury market. To be revealed this morning (14 December), the green Lexus will occupy the window usually reserved for performance cars such as Maserati, Ferrari or McLaren models. The last car ...

Customer Publishing Agency of the Year: Fitzgerald Shurey Tarbuck

clients a multiplatform service, is a highly effective model for customer publishing....multiplatform content-creator model for customer publishing agencies is the future of the industry. Judges ...

Creative Agency of the Year: Adam & Eve

, DDB is clearly making a genuine stab at creating an integrated model. Also shortlisted were Abbott ...

Audi to launch A7 Sportback ads during X Factor final

Audi is to launch a TV ad for its A7 Sportback model during the live final of 'The X Factor' on ITV

The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?

. In recent years, several brands have moved characters into new formats such as Aardman-type clay models ...

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