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Nickelodeon UK brings out SpongeBob app

13 Jul 2010 | by Jacob Mathias

is looking to explore development models, including shared risk and revenue sharing, and bring more iPhone ...

The iPad bandwagon rolls into town

28 May 2010 | by Ben Bold

of 429 for a basic model, up to 699. It has sold more than a million units in the US in its first month. ...

Special Report: Affiliate Marketing - Battle of the brands

13 May 2010 | by Kim Benjamin

deals available on the merchant's site. 8/10 BALANCE OF BUSINESS MODELS:Vodafone's model is fine ... as the codes. 4/10 BALANCE OF BUSINESS MODELS: Orange's model is also fine for the voucher industry. 6 ...

Digital Work: From brief to browser

13 May 2010

: The brand set out to define the primary car models of interest for individual customers and prospects ... to replace their car and predicted the model they were likely to be interested in. Personalisation went ...

Future TV: Telly's vision

13 May 2010 | by Adam Woods

to cinema, they added a digital clock above it. Watch-TVs Sieko's 1981 model had a 1.25-inch screen ...

Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

Industry figures agree the media agency business model is doomed, but the likely impact is unclear....way out of this mess, moving the basis of the relationship from cost to value; instead, the old model ...

Jeremy Lee on Media: Context is everything

05 May 2010 | by Jeremy Lee

As everyone knows, the golden age when the advertising interruption model actually worked ended a long time ago. While this has made the job of marketers harder, it has given ad revenue-dependent media owners a much more challenging time. You might think it fortunate, then, that its replacement ...

Is procurement killing marketing creativity?

05 May 2010 | by Suzy Bashford

' the 'broken' fee-structure model and is a pioneer in the intellectual property-sharing model. Other agencies ... the agency is 'always in discussions about PBR', but clients get 'scared' before agreeing to this model. 'The ... . 'IMG and its talent share in the risk and equity value. For this model to work, agencies effectively ...

Andrew Walmsley on Digital: Make your affiliations pay

05 May 2010 | by Andrew Walmsley

, while the cost-per-outcome model lets them transfer some of their risk, they are still responsible ... . - Either way, the 'risk-free' affiliate marketing model was quickly adopted by scores of big-name brands ...

Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

The industry's business model is about to implode, and the agencies have only themselves to blame....development spells the end for the model and, far from seizing on the opportunity digital presents to reinvent ... have simply imported the old model. Rock-bottom fees, no out-of-scope work, no subsidisation from ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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