Toyota launches TV ad starring Supergrass singer Gaz Coombes
23 Dec 2010 | by Alex Brownsell
Toyota has unveiled a new TV ad for its Yaris model starring former Supergrass frontman Gaz Coombes.
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Nikon Coolpix to sponsor Hollyoaks for 2011
23 Dec 2010 | by Katherine Levy
S3000 to the more premium Coolpix models, which offer performance features for creative photography ...
O2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ... S is one, and the Nokia C7 is another. More models expected in the New Year. O2 won the IPA's best ...
Lexus to re-position around 'progressive luxury'
23 Dec 2010 | by Alex Brownsell
CT 200H hybrid model in the window gallery at London department store Harrods . It is the first time the retailer has featured a hybrid model. The last car to appear in the window was Aston Martin ...
The Sun to publish first Christmas Day edition in 41 years
22 Dec 2010 | by Arif Durrani
news ticker, Page 360 every Monday, and a 360-degree view of the day s page three model. Since 1912 ...
Ogilvy and JWT join forces to create one-stop shopper marketing agency
22 Dec 2010 | by Sara Kimberley
JWT/OgilvyAction will launch in North America and conduct business under the OgilvyAction and JWT Action brands. Malone will rebrand as JWT Action. The joint venture is to be a new model in shopper marketing, designed to help brands and retailers reach and influence consumers at every touchpoint along ...
Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales
21 Dec 2010 | by Arif Durrani
, the EC also reasoned that the subscription model "does not appeal to a majority of readers". The EC ... is likely to be the model of choice for most publishers in the UK. It concluded: "With respect ...
European Commission's full statement about the News Corp/BSkyB deal
21 Dec 2010 | by Arif Durrani
model currently does not appeal to a majority of readers. With respect to bundling with online news ...
Thinkbox prepares Harvey the dog TV ad for Christmas
21 Dec 2010 | by Sara Kimberley
Nothing Yet'. Lindsey Clay, marketing director at Thinkbox, said: "It s wonderful to be bringing Harvey ...
Arena Media launches social media unit
17 Dec 2010 | by Katherine Levy
Dan Clays, managing director at Arena Media, said: "We have called it 247 Social because of the reference to the channel being always-on, but also to reinforce our belief that social requires dedicated ... Quantum, will head up the division and will report to Clays. Clays said: "We took the decision ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
