to remove filtersHiscox first to use location-based Wi-Fi ad platform
11 Nov 2010 | by Daniel Farey-Jones
agency Crayon Ci has booked a two-month campaign, with creative by Flourish, on a CPM model. Crayon Ci ...
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Brand of the Year 2010
24 Nov 2010 | by Suzy Bashford
, as well as a business model of employee ownership. It is much loved by the British public, to the extent ... of the modern consumer. Its business model is pioneering in the mobile arena because it is a collaborative ...
Rias drives acquisitions with IBM predictive software
03 Nov 2010 | by Ed Owen
Historic data was analysed to pinpoint trends through the IBM software, and the profitability of acquisition campaigns has grown in some cases by 20% with efficiency also increasing. Rias was able to target potential customers more effectively and reduce unnecessary duplication. Frank Abu, modelling ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
in the office, we have changed the game in mobile by creating a new and engaging business model that works ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
unveiled its long-awaited commercial model and rolled out the most extensive relaunch of its site. Love ...
Churchill hands direct marketing job to CHI
23 Sep 2010 | by Matt Williams
, including the model Melanie Sykes, the boxer Ricky Hatton, the TV presenter Roy Walker and Rolf Harris ...
'We're going to get you now!'
17 Sep 2010 | by Claire Murphy
was complicated because some issues arose on models that were not on sale in the UK, or the problems did not apply ...
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
16 Sep 2010 | by Mark Banham
a new business model and brand platform", according to Interbrand. One of the strongest improvers ...
IPG's MagnaGlobal doubles UK ad forecasts for 2010
13 Sep 2010 | by Arif Durrani
longer-term forecast models. Monthly advertising revenue growth rates are slowing post-World Cup as we ...
CREATIVE STRATEGY: It's not big and it's not clever, Halifax
02 Sep 2010 | by Simon Kershaw
commercials where teams of people would form themselves into an amazing gymnastic model of, say, a house ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
