Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
. If that is flawed, even in some small way, all the snazzy marketing models, big communications budgets, insight ...
The campaign, by JWT, featured two print ads and a TV ad. The campaign was for the 1-2-3 Looks mascara by Rimmel London, owned by Coty UK, and featured model Georgia May Jagger. The TV ad showed Jagger walking down a catwalk and getting on to a motorbike. The voiceover said: "Rimmel London new 1 ...
. If that is flawed, even in some small way, all the snazzy marketing models, big communications budgets, insight ...
bridge between the push marketing of the past and the pull model of the future. ...
competition for modelling hopefuls to appear in its second campaign in December....platforms, to find a new model. Entrants must be "dressed to party" and the concept aims to push party ... , encouraging them to develop a deeper relationship with the Missguided brand" Modelling hopefuls can send ...
stylist, make-up artist, three runners, two male and female models and 450 items of Ted Baker clothing ...
in the office, we have changed the game in mobile by creating a new and engaging business model that works ...
The Advertising Standards Bureau upheld complaints about the campaign, which includes a near-naked woman being straddled by a man while another pulls her hair, reports the Herald Sun. The ad campaign features the Dutch model Lara Stone who is married to David Walliams. The images in the Calvin ...
unveiled its long-awaited commercial model and rolled out the most extensive relaunch of its site. Love ...
Model' series. The sponsorship deal, brokered by Carat Sponsorship, spanned all four of 2010 s 'Next Top Model' series filmed in Britain, America, Canada and Australia, targeting its core audience of 16 to 34 ...
The classic 60s label returned to the high street earlier this year under the ownership of House of Fraser with a clothing range fronted by model Daisy Lowe. The retail chain plans to launch several brand extensions next spring. Biba was founded by Barbara Hulanicki in 1964, operating from a boutique ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.