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Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales

, the EC also reasoned that the subscription model "does not appeal to a majority of readers". The EC ... is likely to be the model of choice for most publishers in the UK. It concluded: "With respect ...

Heineken to sell branded goods via Facebook shop

launched new GTi model via iPhone game. Dec 2009 Dell announced $6.5m of sales through Twitter. Dec ...

Mother lands £30m Beck's global account

account for its Beck's brand....the advertising for the AB-InBev beer brand Stella Artois, will work on a fully integrated campaign for Beck ... incumbent Lowe resigned the business. Beck s has traditionally aimed to align itself with the music and art worlds in its advertising and its major TV campaign, breaking two years ago, was for Beck's Vier ...

OFT threatens fines for 'misleading' pricing

The new OFT guidelines concluded that companies using pricing models likely to mislead consumers should be liable to court action and fines . Published today, the guidance follows a year ... often use a 'drip pricing' model, where compulsory charges such as credit card fees are not included ...

Brand of the Year 2010

, as well as a business model of employee ownership. It is much loved by the British public, to the extent ... of the modern consumer. Its business model is pioneering in the mobile arena because it is a collaborative ...

Revolution publishes vodka calendar to showcase online shop

in the planning and the results are amazing. "None of the girls are models and all genuinely worked ...

An equitable balance

) EMI when he bought it, provide ammunition for detractors. The PE model, its critics argue, which ...

CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning

by Becks. Your guess is as good as mine as to where Stella goes from here. For something more palatable ...

Battle of the brands

in the office, we have changed the game in mobile by creating a new and engaging business model that works ...

The best brands of 2010: choose your winner

unveiled its long-awaited commercial model and rolled out the most extensive relaunch of its site. Love ...

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