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Acquisition: The motives behind Omnicom’s latest buy - Omnicom has had its chequebook out again, this time to buy up Fleishman-Hillard. The move mirrors the approach it has taken to building its advertising agency networks

model for its PR development. He cites three categories of acquisition: the first to create a ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports

and art directors and improve their own working practices? The advertising agency model ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

. Wonderbra continues to rate highly in news terms. Last year Playtex used previously unknown model Caprice ...

PR WEEK: Diary; Keeping abreast of the sensitivity of readers

page may remember the shot of a less than well-clad model, promoting specialist insurance broker GRIP...Every picture tells a story but certain pictures give too much away. Readers of last week s Diary page may remember the shot of a less than well-clad model, promoting specialist insurance broker GRIP. Money Marketing also covered the stunt using an identical print - except, that is ...

MEDIA: What the Papers say; Civil Service fails to become glamour model

The Government launched a campaign last week to persuade graduates that the Civil Service was a glamour profession. Adverts in the Voice, Asian Times and the New Scientist (among others) targetted ethnic groups and those moving into the job market from the new universities.

MEDIA: Regulators should give this V chip ‘saviour’ the V sign

model? This is the serious regulatory issue posed by the V chip . Last week the Advertising ...

MEDIA: WHAT THE PAPERS SAY; Advertising blunders embarrass Ford

, but it received a second kick in the backside for featuring a model s derriere in their in-house magazine Ford...Poor old Ford. Not only blushes all round for discolouring workers faces in their advertisements, but it received a second kick in the backside for featuring a model s derriere in their in-house magazine Ford News. Blatantly sexist and offensive was how one manager saw it, prompting the whole ...

FOCUS: Smart ways to get the picture

: to create a product shot to be used to promote Colgate s sponsorship of Elite model agency s Look ... publicity material and brochures for the Elite show in which models wore platinum dresses. It was also ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.