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CAMPAIGNS: A job problem as old as the hills - Public Awareness

27 Mar 1998 | by LEXIE GODDARD

Business to create a take-off of the famous Wonderbra campaign using the 56-year-old former model Pearl ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

31 Jan 1997 | by DANNY ROGERS

. Wonderbra continues to rate highly in news terms. Last year Playtex used previously unknown model Caprice ...

MEDIA: What the Papers say; Civil Service fails to become glamour model

19 Apr 1996

The Government launched a campaign last week to persuade graduates that the Civil Service was a glamour profession. Adverts in the Voice, Asian Times and the New Scientist (among others) targetted ethnic groups and those moving into the job market from the new universities.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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