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Toyota launches digital teaser campaign for its latest sports car

25 May 2012 | by Sarah Shearman

of the new model at Goodwood Festival of Speed, before its release this summer.

Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

to being a part of their holiday, gradually they begin to expect flights to adhere to the low-cost model ...

Adwatch (May 2) Top 20 recall: Audi

02 May 2012 | by Jamie Maker, director, Brave

car ad, right? Aren't we supposed to be shown the usual functional aspects of the latest model ... was so drawn in by a car ad. I could question why the A5 was chosen over the other models - the A3 ...

D&AD celebrates its Golden Jubilee

26 Apr 2012

winner. A simple idea told in a new way, the 3D modelling uses religious iconography to demonstrate ...

Adwatch (April 4) ) top 20 recall: The Guardian

04 Apr 2012 | by Gareth James, Executive creative director, TMW

the children's sleeplessness to the fact that I modelled my 'Wolf' on Jack Nicholson's Jack Torrance character ...

Audi brings 'Vorsprung' position to fore with new TV ad

29 Mar 2012 | by Alex Brownsell

Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its 'Vorsprung Durch...The ad, by Bartle Bogle Hegarty (BBH), harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer", all the way through to its current A5 model. Named The Swan , the clip, directed by Oscar-winner Joachim Back, is a reinterpretation of the classic children's tale, 'The ...

Nissan switches ad focus to ‘innovation’

13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

in a campaign for its Juke model in the UK next month. The push, created by TBWA\London, TBWA\G1 ... plane while other sky-divers build the model around him in mid-air. It marks a shift away from a ... for its Juke model. He said the fresh approach would appeal to more women, who account for about 35 ...

W&K gets people loving Heineken ... and each other

16 Feb 2012

Stuart Parkinson and Clay Mills describe the agency's Valentine's Day-inspired campaign....in this match-making extravaganza. Stuart Parkinson is a planner and Clay Mills is the Heineken group ... Account director: Clay Mills Musical director: Jonny Gee ...

Chrysler re-launches with £10m Super Bowl campaign

03 Feb 2012 | by Alex Brownsell

-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...

Tablets for kids help Leapfrog rule toy fair

01 Feb 2012 | by Ben Hall

TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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