From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
category model, with P L responsibility held not by brand managers but 'category presidents' based ...
Search results for Becks modelling clay
Search filters:
By Publication
- marketingmagazine.co.uk
By Channel
-
Marketing
Click 
to remove filters
Add Search Filters:
By Channel
- Advertising (116)
- Branding (65)
- CSR (4)
- Experiential marketing (9)
- Field Marketing (6)
- More...
- Green Marketing (3)
- Integrated Marketing (5)
- Marketing Services (10)
- Market Research (11)
- Sales Promotion (14)
- Sponsorship (22)
- Sustainability (3)
- Telemarketing (2)
- Less...
By Industry Sector
- Agencies (67)
- Autos (214)
- B2B (13)
- Consumer Goods (83)
- Fashion / Clothing (90)
- More...
- Fast Food (26)
- Financial Services (52)
- FMCG (99)
- Food & Drink (127)
- Government / Non-Profit (54)
- Industry (6)
- Media / Entertainment (287)
- Retail (133)
- Technology (95)
- Telecoms / Utilities (48)
- Travel / Leisure (58)
- Less...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
reliant on traditional models to get their message out'; digital music platforms enable brands to partner ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
time to come. They ve got a good, relatively simple model that seems to have captured the world ...
Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
airline models, as well as subscale or peripheral carriers." Follow Loulla-Mae Eleftheriou ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
' is expressed as a model; 'awareness' is a graph; 'bonding' is a pyramid; 'attitude' is word-cloud distillation ...
Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
16 May 2012 | by Will Harris
headcount and budget. Surely efforts would be best served by the Foresight team building complex models ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
to being a part of their holiday, gradually they begin to expect flights to adhere to the low-cost model ...
Additional Information
Campaign Jobs
- Marketing Director Michael Page International , Shanghai
- Sales Manager Michael Page International , Shanghai
- Assistant General Manager Michael Page International , Shanghai
- Digital Designer - fashion - £25-35,000+amazing benefits Twist Recruitment £25000 - £35000 per annum + great benefits, London
- Senior Designer - Packaging - £35-50,000 + benefits Twist Recruitment £35000 - £50000 per annum + benefits, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
