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My Media Week: Ellie Edwards

journey analysis and offline sales modelling, these meeting are never dull. We're still in an embryonic ...

Microsoft confirms launch of BBC iPlayer on Xbox

publicly funded model and there is no other alternative to them being free on multiple applications ...

Trend report: Can media help save the high street?

. "I think we are all looking at new models of working, new opportunities and one of those bigger ... that better around the consumer path to purchase. " Henderson says there needs to be a new model ... retail brands disappearing from our town centres. "The old model of this many television ratings (TVRs ...

Channel 4 in 'multimillion' pound data and CRM investment

in data analytics and audience engagement metrics are utilised to help evolve our advertising model ...

Nielsen targets industry standard measure with VideoCensus launch

development. "To support the VoD advertising model, the industry needs reliable, people-centric measurement ...

The Big Digital Debate: How to create value from digital

economy. From an advertiser s perspective, it s how they adapt quickly to calibrate the right models ... model, the consumer and the service given. Starbucks has 16 million fans on its Facebook page if you ... : It s important to credit NI with trying to find a model that protects quality journalism and content. As planners ...

YouGov sinks to pre-tax loss

and UK have both delivered strong performances, continuing the strength of the core YouGov model which ...

Smooth signs Honda as first national sponsor

to promote its overall brand and values, as well as the benefits of The Jazz and Civic models. Jonathan ...

Essentials drops celebrities and models from cover

each month, starting with its October issue, which will have no model or celebrity pictures from front...The October issue, available on newsstands from tomorrow (2 September), has been designed to be model and celebrity-free, from the fashion and beauty spreads, to a naked body-confidence photo shoot ... and professional models will still be included within the magazine. Essentials editor Jules Barton-Breck said ...

Financial Times targets businesses with new campaign

in 2002 but relaunched with a frequency based model in October 2007. Last month, the FT Group reported ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.