American Apparel banned from running revealing ads
04 Apr 2012 | by John Reynolds
people, and that the vast majority of them were not professional models. Furthermore, they argued ...
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BHF follows Vinnie Jones with Corrie heart attack ads
20 Apr 2012 | by Daniel Farey-Jones and Nick Batten
demonstrates how we can innovate around the traditional model of brand building on TV, with a focus ...
Think BR: Collaboration is key to delivering policy outcomes
26 Mar 2012 | by Jo Arden
was Swapathon. This innovative programme was modelled on a sales mechanism in which brands worked ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I
Ad watchdog clears Snickers' celeb Twitter campaign
07 Mar 2012 | by John Reynolds
The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...
Unilever launches global charity foundation
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
-private partnership that aims to create a sustainable model to improve nutrition, health and livelihoods in Bangladesh ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon 'creating shared value'. In 2012, this redefinition of capitalism, to create a value model where both ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
-owned Maybelline and Lanc me, featuring model Christy Turlington and actress Julia Roberts respectively, after ...
Lynx ads banned for degrading women and reaching kids
23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones
complaints. It promoted Lynx variant Dry Full Control and featured model Lucy Pinder, including a video ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
