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Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

highly compelling setting, but giving them access to the size, model, or color that they want is proving ... to previously passive items, every sector is having to adjust its products and business model. The brands ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

time to come. They ve got a good, relatively simple model that seems to have captured the world ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ...

Nike marketing boss attacks 'old' approach to social-media

09 May 2012 | by Nicola Clark

of a company based upon an advertising model is "a little risky". He said: "Advertising is an old model that is being squeezed into the new framework of social media, when the fact is that people don t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...

The Social Monitor: Mobile hands social power to its users

09 May 2012 | by Marketing, with Yomego

that is apparent is the very high level of satisfaction across the board for all models surveyed. All registered ... ) is the iPhone 4S. It is the top-selling model surveyed, and created more mentions than the other nine handsets ... and tweeters, and fans of other phones. The iPhone is the clear benchmark in the sector, with every other model ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

04 May 2012 | by Noelle McElhatton

models. We already have a trial of about 750 people to do really robust testing. What are the Wallet ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ... by the premium-only model? 7 OUT OF 10 Wouldn't comply fully with Forrester's survey requests ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

. "They ve basically changed their whole model now to being an accessible brand, but still a prestige one ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...

HTC places marketing in hands of consumers

30 Mar 2012 | by Matthew Chapman

champion skydiver and model Roberta Mancino. The creative was shot at dusk and dawn to show the photo ...

Sony Mobile chief Pierre Perron on reviving the brand

28 Mar 2012 | by Matthew Chapman

out the first 'touchscreen smartphone' its P800 model in 2001 and drove cameraphone technology ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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