Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ...
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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
time to come. They ve got a good, relatively simple model that seems to have captured the world ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
models. We already have a trial of about 750 people to do really robust testing. What are the Wallet ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
,500 phones used to construct the statue were P1 S models, currently the thinnest smartphone available ...
GiffGaff hires former Procter & Gamble marketer Jenkins
06 Mar 2012 | by Sarah Shearman and Maisie McCabe
Jenkins had been working as a consultant at Brand Learning for the past two years and founded My Pet is Here, an online pet community business. She worked at P G for 12 years, most recently as associate director of new marketing models and ecommerce, leaving in May last year. At GiffGaff, Jenkins ...
Sky to launch pay-as-you-go content for non-subscribers
31 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the subscription model, with Sky saying it will include a range of options, including the chance to rent single ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
for their own creative. Nor is there just one model for the bigger brands, some of which have dedicated ad ... model from the outside-in, it probably looks slightly strange and unworkable, but actually, for a ... % of its work is generated internally. Its model apparently appeals to ITV, which last month pulled its 7m ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon 'creating shared value'. In 2012, this redefinition of capitalism, to create a value model where both ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
, announced significant investment in its UK Halewood plant, to produce the Range Rover Evoque model ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
