to remove filtersIndustry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
to being a part of their holiday, gradually they begin to expect flights to adhere to the low-cost model ...
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Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
airline models, as well as subscale or peripheral carriers." Follow Loulla-Mae Eleftheriou ...
Flybe scraps up-scaled booking fees as part of repositioning
27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
of the low-cost operating model. The new ads, which go live today (27 April) use a new strapline, 'Making ... model to include a third tier and increasing the baggage allowance. Allocated seating ...
EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
allocated seating and pushing its business-traveller model. Challenging conditions While her lengthy ... -cost operating model, but McCall now wants the easyJet brand to stand for value for money a marketing challenge ...
Flybe in £9m brand repositioning
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
repositioning to distance itself from negative perceptions of the low-cost airline model....price-model Essentials , New Economy and Economy Plus . These clearly display the differences ... -cost model, he added. ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I
Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
This week Boris Johnson marked the 150 day countdown to the start of the London Olympics by floating a gigantic model of the Olympic rings down the Thames. The aim was to whip the nation into a frenzy of excitement and enthusiasm before the Games start in June. Given this initiative ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ...
Brand Health Check: Fitness First
09 Feb 2012 | by Matthew Chapman
-priced version of the old gym model, and the cash-strapped seek to burn their calories using cheaper alternatives ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
that sponsorship can leave. That's why we are working with leading think tank Demos to create a new model, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
