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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

-heralded launch of its A1 model, a small car intended to take on the likes of Mini. Audi has also basked ... campaign, for the marque's A6 Avant model, depicted a world inhabited by a metallic Audi hummingbird ... idea condensed' creative ahead of the launch of its A1 Sportback model. The cinema and print ads ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

of brands has followed the distribution-led model. Oliver Rudgard, marketing director of 25m crisp brand ... we stumbled into was an interesting communication model which is about advocacy,' he says. 'We are a ... of discovery,' he adds. No quick fix 'Our model is doable by anybody, although it requires a business ...

Exploring licensing's new gaming frontier

is changing. 'In the old model of films and TV shows, a film came out, a character took off, they did a sequel ...

Brand Health Check: Fitness First

-priced version of the old gym model, and the cash-strapped seek to burn their calories using cheaper alternatives ...

Chrysler re-launches with £10m Super Bowl campaign

-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...

Are agencies being screwed on fees?

models. Payment by results was included in only about 30 per cent of agency agreements 16 years ago; now ... -based remuneration models. The problem is that agencies are very conservative in the models they will adopt ...

Trend report: Can media help save the high street?

. "I think we are all looking at new models of working, new opportunities and one of those bigger ... that better around the consumer path to purchase. " Henderson says there needs to be a new model ... retail brands disappearing from our town centres. "The old model of this many television ratings (TVRs ...

Tablets for kids help Leapfrog rule toy fair

TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...

What marketers can learn from Barbie

She's been a doctor, a vet, a UN ambassador, an air-hostess, a firefighter, a cashier and a film star. So far, however, toy company Mattel has resisted calls to create a bald Barbie to serve as a role model for young girls dealing with hair loss through illness. Jane Bingham and Beckie Supin, both ...

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