10 Feb 2012
| by Alex Brownsell
-heralded launch of its A1 model, a small car intended to take on the likes of Mini. Audi has also basked ...
campaign, for the marque's A6 Avant model, depicted a world inhabited by a metallic Audi hummingbird ...
idea condensed' creative ahead of the launch of its A1 Sportback model.
The cinema and print ads ...
10 Feb 2012
| by David Benady
of brands has followed the distribution-led model. Oliver Rudgard, marketing director of 25m crisp brand ...
we stumbled into was an interesting communication model which is about advocacy,' he says. 'We are a ...
of discovery,' he adds.
No quick fix
'Our model is doable by anybody, although it requires a business ...
10 Feb 2012
| by Eva MacIntosh
is changing. 'In the old model of films and TV shows, a film came out, a character took off, they did a sequel ...
09 Feb 2012
| by Matthew Chapman
-priced version of the old gym model, and the cash-strapped seek to burn their calories using cheaper alternatives ...
03 Feb 2012
| by Alex Brownsell
-class Ypsilon models.
A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...
02 Feb 2012
| by Amanda Mackenzie
in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...
02 Feb 2012
models. Payment by results was included in only about 30 per cent of agency agreements 16 years ago; now ...
-based remuneration models. The problem is that agencies are very conservative in the models they will adopt ...
01 Feb 2012
| by Mark Banham
.
"I think we are all looking at new models of working, new opportunities and one of those bigger ...
that better around the consumer path to purchase. "
Henderson says there needs to be a new model ...
retail brands disappearing from our town centres.
"The old model of this many television ratings (TVRs ...
01 Feb 2012
| by Ben Hall
TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...
01 Feb 2012
| by Nicola Clark
She's been a doctor, a vet, a UN ambassador, an air-hostess, a firefighter, a cashier and a film star. So far, however, toy company Mattel has resisted calls to create a bald Barbie to serve as a role model for young girls dealing with hair loss through illness.
Jane Bingham and Beckie Supin, both ...