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PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'

expect them to move towards some kind of freemium model, where access is easier and you don t just get ...

PPA Conference: Tablets are a 'means for survival', says Future chief

model." Wood said readers are more demanding on tablet computers and expect inventive ...

Promotional Feature: Brands face the attribution challenge

continue to grow, last-click and other attribution models are under pressure to deliver the answers ... there is a vested interest in trying to up-sell. Fundamentally an agency s business model is not geared ... it any question. Last-click is one of the many attribution models needed to establish cause and effect ...

Sector Analysis: Television in 2012

-best performing medium, which was press. Lindsey Clay, managing director of television marketing body ... models such as the 'The Million Pound Drop Live' play-along at home and 'The Bank Job', where contestants ...

Media Agenda: Lindsey Clay on the future of television

Thinkbox managing director Lindsey Clay talks to Media Week about television in 2012

Lewis Hamilton and Jenson Button star in Vodafone shoot

The F1 teammates can be seen styling, directing and photographing an eccentric high-end British Summer fashion shoot under the watchful eye of stylist Valentine Fillol-Cordier. The film follows Lewis and Jenson on set as, assisted by Fillol-Cordier, they style models Charlotte W and Eve Delf ...

Hunt calls on comms industry to help shape government policy

the development of new business models and new sectors, as well as protect intellectual property...business models that haven t been tried anywhere else in the world. "We want to look at our content ...

Reelkandi.tv launches online show Afternoon Tease

online publishers around the world, on a business model where advertising profits are split between ...

Jump creates ad reel ident for DCM

", according to DCM. The light sources in the animated sequence are modelled on the DCM logo. Emma Daley ...

Ford drives Focus launch with £4m campaign

Ford has kicked off a £4m two-month campaign for its new Focus model with a 60-second TV ad...is a fantastic demonstration of a new marketing model around sharable content, that sees content ...

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