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Think BR: BrandZ shows why technology matters

highly compelling setting, but giving them access to the size, model, or color that they want is proving ... to previously passive items, every sector is having to adjust its products and business model. The brands ...

Think BR: Local press must stay local to preserve its future

Mumsnet model of themed digital destinations. For Johnston, this marks a move towards a platform ... model. "Soon there will be just five types of pre-designed Johnston Press papers ...

Think BR: Taking advantage of digital switchover

will be considering upgrading their televisions as manufacturers introduce bigger and better models, leading to a ...

Think BR: Protecting your digital assets

revenue-building models and stronger legal frameworks are established, writes Graeme Orchison, partner.... Business models may need to be altered radically for certain content and the need to rethink revenue models ...

Trading places: this week's people moves

OMD UK poaches Dan Clays as MD, while long-standing Honda marketer Ian Armstrong joins Jaguar, all...sales structure. (Campaign) OMD UK has appointed Dan Clays, the chief strategy and development ...

Think BR: Has Ofcom ducked the real TV trading debate?

towards a destination where media trading morphs into a wholesaler/retailer model, where clients ...

Celebrity Big Brother returns with 3.4 million viewers

glamour model-turned bodybuilder Jodie Marsh is to enter the house over the weekend and will take ...

Think BR: Moving media measurement into the 21st Century

to an agreed outcome, incorporating sales data from sources such as dunnhumby or Nectar to track and model ...

Think BR: Will embed technology lead to increased product placement revenue?

innovative use of TV and openness to new models. The success of the embed technology packages however ... a partnership with a broadcaster is the way. This is a model which to an extent is reflected ...

Think BR: To HTML5 or not to HTML5

native model? HTML5 is the next generation of the HTML markup language and supports rich levels ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.