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Facebook 'plotting ad-tracking system'

24 May 2012 | by Sarah Shearman

to prove the effectiveness of its advertising model, after sagging since its stockmarket debut last Friday ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

time to come. They ve got a good, relatively simple model that seems to have captured the world ...

Chelsea Apps factory launches Tom Daley Dive game

18 May 2012 | by Nick Batten

himself modelled his techniques for the game and players will be able to watch a virtual Daley show them ...

Facebook looks to boost payments revenue through new app store

10 May 2012 | by Sarah Shearman

revenues from advertising - a business model which has caused uncertainty among investors in the lead up ...

Brand barometer: TNT viral campaign reviewed

26 Apr 2012

-minute performance by YouTube star Marquese Scott, who dances near the marque s 208 model. Barclays: Sort out ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

. "They ve basically changed their whole model now to being an accessible brand, but still a prestige one ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...

Promotional Feature: Brands face the attribution challenge

12 Mar 2012 | by Lynsey Barber

continue to grow, last-click and other attribution models are under pressure to deliver the answers ... there is a vested interest in trying to up-sell. Fundamentally an agency s business model is not geared ... it any question. Last-click is one of the many attribution models needed to establish cause and effect ...

Facebook marketing chief lauds 'real life' mobile possibilities

14 Feb 2012 | by Nicola Clark

model, [marketing] was all about being fun. Now, it is about being truthful and consistent. Mobile ...

Sky to launch pay-as-you-go content for non-subscribers

31 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

the subscription model, with Sky saying it will include a range of options, including the chance to rent single ...

Focus on the message, whatever the medium

31 Jan 2012 | by Dr Nicola Murphy, River

magazine model is still included within the list of tools, but they surround these with more interactive ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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