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Nickelodeon UK brings out SpongeBob app

13 Jul 2010 | by Jacob Mathias

is looking to explore development models, including shared risk and revenue sharing, and bring more iPhone ...

The iPad bandwagon rolls into town

28 May 2010 | by Ben Bold

of 429 for a basic model, up to 699. It has sold more than a million units in the US in its first month. ...

Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

Industry figures agree the media agency business model is doomed, but the likely impact is unclear....way out of this mess, moving the basis of the relationship from cost to value; instead, the old model ...

Jeremy Lee on Media: Context is everything

05 May 2010 | by Jeremy Lee

As everyone knows, the golden age when the advertising interruption model actually worked ended a long time ago. While this has made the job of marketers harder, it has given ad revenue-dependent media owners a much more challenging time. You might think it fortunate, then, that its replacement ...

Andrew Walmsley on Digital: Make your affiliations pay

05 May 2010 | by Andrew Walmsley

, while the cost-per-outcome model lets them transfer some of their risk, they are still responsible ... . - Either way, the 'risk-free' affiliate marketing model was quickly adopted by scores of big-name brands ...

Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

The industry's business model is about to implode, and the agencies have only themselves to blame....development spells the end for the model and, far from seizing on the opportunity digital presents to reinvent ... have simply imported the old model. Rock-bottom fees, no out-of-scope work, no subsidisation from ...

Andrew Walmsley on Digital: Timing is everything

14 Apr 2010 | by Andrew Walmsley

of multiple variants on the same line. Where Ford's method had relied on standardisation of colours, models ...

Andrew Walmsley on Digital: advertisers still need intermediaries in digital age

02 Sep 2009 | by Andrew Walmsley

predictive modelling algorithms, adopted from those used to trade securities, to compute the potential return ...

Radio faces online frontier

07 Jul 2009 | by Sarah Crawley-Boevey

and DTV - there is no question they are embracing a multiplatform model, but some are uncon ... .fm, with their modern, listener-as-DJ business models, will make radio obsolete. They argue that the key factor ...

Confetti's TV sponsor debut

09 Jun 2009

, replaces Britain's Next Top Model, one of Living's highest-rated programmes. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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