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Media Week introduces paid subscription model

Haymarket Business Media has introduced a digital subscription model across its Brand Republic....co.uk, Marketingmagazine.co.uk and Prweek.com/uk have implemented this new model from today. Visitors to Mediaweek ...

Trading places: this week's people moves

replaces Lindsey Clay , who was appointed managing director of Thinkbox in February. ( Campaign ) IGN ...

Power 100: 100 to 50

live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been ... model-focused, campaign, using the strapline 'A warranty can now last a lifetime'. More recently, his ...

What Next in Digital?

- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...

End of 'digital' road

) will flourish. Decentralised marketing models are developing, and its proponents are data rich, always ... and inherently open models to find customers. As a result of existing marketing experiments, we believe similar models will be created in established businesses as managers seek to continuously test and learn ...

I've Got A Brand New Combine Harvester

to leave behind the hindrances of production-based business models and frustrating industry pigeon holing ... and strategic. This 20 per cent can now join a creative agency model that's entirely opposite. So what would ...

Confessions of an internet adman

and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...

Unleash the power of production

, is hard to find. There is a better way. Value and profit are driven by production The new model ... for digital. Building perfect driving machines is complicated. The model works because manufacturers hang ...

The art of serial brand arson

lots of small media ideas. Hold on a minute. So in this allegedly new model, the communication idea ...

Trading Places (21 May): This week's people moves in advertising, marketing and media

) P G UK's associate director of new marketing models and e-commerce Emma Jenkins is leaving ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.