to remove filtersWill product placement take branded content to the next level?
21 Oct 2011 | by David Benady
, with viewers able to dress their own models online and vote for contestants. Channel 4 says that the show ...
Search results for Becks modelling clay
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Lavazza awards €50m pan-European account to MEC
03 Feb 2012 | by Maisie McCabe
calendar of images of famous models taken by leading photographers, with a pan-European advertising ...
Do brands really still need media agencies?
12 Aug 2011 | by Craig Smith
goes, the traditional media agency, premised on a bought-media model, has at least one foot ...
Media Week introduces paid subscription model
20 Jul 2011 | by Staff
Haymarket Business Media has introduced a digital subscription model across its Brand Republic....co.uk, Marketingmagazine.co.uk and Prweek.com/uk have implemented this new model from today. Visitors to Mediaweek ...
Cadbury signs deal with ITV to lift Spots V Stripes
09 Jun 2011 | by Maisie McCabe
brands, media owners and agencies talk about the future model of partnerships and building ongoing ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been ... model-focused, campaign, using the strapline 'A warranty can now last a lifetime'. More recently, his ...
Beck's digital birthday campaign goes live in Shoreditch
19 Apr 2011 | by Maisie McCabe
Beck's, the beer brand, has launched an interactive digital outdoor campaign to accompany its Art...'s traditional six-sheet bus shelters in the area which guide visitors to nearby pubs where they can view Beck ... and outdoor specialist Posterscope. Neil Chapman, group head of create at Clear Channel UK, said: "Beck ... of the brand. "Beck's is always keen to be innovative with its advertising and using our digital sites ...
Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales
21 Dec 2010 | by Arif Durrani
, the EC also reasoned that the subscription model "does not appeal to a majority of readers". The EC ... is likely to be the model of choice for most publishers in the UK. It concluded: "With respect ...
BBC Good Food magazine launches in Asia
01 Oct 2010 | by Katherine Levy
full-colour glossy title, modelled closely on the UK edition. Each issue will feature about 70 tried ...
Drinkaware asks Facebook users 'Why Let Good Times Go Bad?'
22 Sep 2010 | by Sarah Shearman
. The application is supported by Budweiser, Stella Artois and Beck, which run it through custom tabs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
