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OMD retains £10m Shop Direct search business

of support and services including mobile and data management. Dan Clays, who started as managing director ...

Facebook's Everson urges marketers to 'make a bet on us'

. "They ve basically changed their whole model now to being an accessible brand, but still a prestige one ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...

Getting behind the IAB figures: Media experts on the rise of mobile

is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels ... of them necessarily lend themselves to the disrupt and interruption model that much display advertising ...

Trend report: Can media help save the high street?

. "I think we are all looking at new models of working, new opportunities and one of those bigger ... that better around the consumer path to purchase. " Henderson says there needs to be a new model ... retail brands disappearing from our town centres. "The old model of this many television ratings (TVRs ...

Customer publishing: The evolution of engagement

the example of magazines, many of which have long relied on subscription models, where consumers commit to receiving the title for a 12-month period, a plethora of companies are launching similar models which get ... -placed to advance this model. 5. Consumers as content creators, brands as content curators Creating content ...

H Samuel and Ernest Jones awards media account to the7stars

Last year, Signet created temporary pop-up stores at London stations in the run-up to Valentine's Day. The retailer has also recently been promoting a tie-in involving Sekonda watches and Sky Living programme 'Britain and Ireland's Next Top Model' as part of the watchmaker s Partytime collection ...

Carpetright to review £8m media account

models. A spokesperson for Carpetright said the approach to media agencies was part of a "market test". ...

Trading places: this week's people moves

replaces Lindsey Clay , who was appointed managing director of Thinkbox in February. ( Campaign ) IGN ...

Marketers prepare for impact of Bailey childhood report

often the models were fully clothed, but draped inappropriately across men and this [was viewed ...

Power 100: 100 to 50

live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been ... model-focused, campaign, using the strapline 'A warranty can now last a lifetime'. More recently, his ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.