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Think BR: BrandZ shows why technology matters

highly compelling setting, but giving them access to the size, model, or color that they want is proving ... to previously passive items, every sector is having to adjust its products and business model. The brands ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

time to come. They ve got a good, relatively simple model that seems to have captured the world ...

Chelsea Apps factory launches Tom Daley Dive game

himself modelled his techniques for the game and players will be able to watch a virtual Daley show them ...

Facebook's Everson urges marketers to 'make a bet on us'

. "They ve basically changed their whole model now to being an accessible brand, but still a prestige one ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...

Think BR: Taking advantage of digital switchover

will be considering upgrading their televisions as manufacturers introduce bigger and better models, leading to a ...

Getting behind the IAB figures: Media experts on the rise of mobile

is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels ... of them necessarily lend themselves to the disrupt and interruption model that much display advertising ...

Sky to launch pay-as-you-go content for non-subscribers

the subscription model, with Sky saying it will include a range of options, including the chance to rent single ...

The rise of ad sales spells new era at Microsoft

technology company and, in the scheme of the Microsoft model, we are a small but interesting piece," he says ...

The Year Ahead for ... Technology

distribution models. Billions have already been invested and 2012 will show us which bets will pay off. It may ...

Getting to grips with the second screen

' attention.' Working in tandem However, Lindsay Clay, managing director at commercial TV's marketing ... is their preferred device, but you cannot confuse content with devices,' she contends. Clay adds that television has ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.