to remove filtersAgency concern over post-COI plan
24 May 2012 | by John Tylee
their business model." However, worries remain about the new contract frameworks being established ...
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Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
Meredith , the clay pigeon shoot will include the likes of the group trading director at IPC Media Ian ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
journey analysis and offline sales modelling, these meeting are never dull. We're still in an embryonic ...
MEC celebrates the first 10 years as industry 'perverts'
16 May 2012 | by Arif Durrani and Maisie McCabe
been a distinct agency culture that has had as profound an impact on the agency-model as Zenith did a ...
Clays aims to bring OMD UK 'out of the shadows'
03 May 2012
You can tell straight off that Dan Clays aims to be a very popular managing director at OMD UK ... with their new boss' praise. Enthusiasm is plainly something Clays has endless supplies of and is part ... chief executive, Steve Williams. After 15 years in the industry, Clays' enthusiasm remains as high ...
Media Bitch's Diary 26 April
26 Apr 2012 | by Media Bitch
By George, Mr. Clays Bitch would like to give a warm welcome to Dan Clays , the new managing director at OMD , who she hears was welcomed into the agency in the traditional way, with a few drinks and a mingle in the bar (with a DJ set) to introduce his new members of staff. And if what happened ...
Brand barometer: TNT viral campaign reviewed
26 Apr 2012
-minute performance by YouTube star Marquese Scott, who dances near the marque s 208 model. Barclays: Sort out ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
. "They ve basically changed their whole model now to being an accessible brand, but still a prestige one ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...
My Media Week: Sean King
11 Apr 2012 | by Mike Fletcher
CEOs of other digital agencies. While we all have different businesses and business models, we all face ...
Trend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
, encouraging them to comment on the car marque's new Up! model. In turn, these messages would appear live ... : "OOH has never before been traded on a CPT model, so looking at CPTs as a means of comparison to other ... -on-investment (ROI) to OOH which is currently difficult to do via econometric modelling," she says. "The medium ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
