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Toyota launches digital teaser campaign for its latest sports car

25 May 2012 | by Sarah Shearman

of the new model at Goodwood Festival of Speed, before its release this summer.

Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...

The Guardian 'The Three Little Pigs' by BBH

29 Feb 2012

The TV, digital and print work is the first by Bartle Bogle Hegarty. The TV ad aims to illustrate The Guardian s new model of journalism through an ironic retelling of The Three Little Pigs fairy tale. It was created by Matt Fitch and Mark Lewis, and directed by Ringan Ledwidge through Rattling ...

Chevrolet '2012' by Goodby, Silverstein & Partners

06 Feb 2012

its Silverado model in a post-apocalyptic world.

Tablets for kids help Leapfrog rule toy fair

01 Feb 2012 | by Ben Hall

TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

18 Nov 2011

David Prideaux, executive creative director, Publicis Chemistry Why I like this Of course, the clever bit is that he s not some bloke; he s Zombie Boy, aka the Canadian model Rick Genest darling of the catwalk and the co-star of the Lady Gaga Born This Way promo. Which is why this (overlong ...

Ann Summers 'sexy uncovered' by Goodstuff

09 Nov 2011

The ad will air on ITV2 during the finale of the series The Only Way Is Essex as the centrepiece of the retailer's new "sexy uncovered" campaign, which was conceived and negotiated by the media agency Goodstuff. The ad features a catwalk of the ten finalists of Ann Summers' nationwide search for a model to front its ...

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

26 Oct 2011 | by Sarah Johnson

its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology...aggressive, performance-oriented model of car. The ads will be supported by a digital campaign which will run ...

Elvis: Press Refresh

29 Jun 2011 | by Richard Neville, Elvis

model....approach I believe we are only now starting to upgrade our marketing model to suit the conditions ... continue to digitise and as our clients' business models do too, a new model for marketing is emerging ... technology as in how we use digital techniques to upgrade the marketing model. TAKE-OUTS It ...

VML: The distraction of shiny objects

29 Jun 2011 | by Chris Wood, VML

business model is built around efficiencies of "repetitive" process, even if the output may be continuously, creatively fresh; and despite years of posturing, there are few agencies with a new business model.) We ... . We need to stop talking about new business models and have a structured approach to innovation within ...

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