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The Guardian 'The Three Little Pigs' by BBH

The TV, digital and print work is the first by Bartle Bogle Hegarty. The TV ad aims to illustrate The Guardian s new model of journalism through an ironic retelling of The Three Little Pigs fairy tale. It was created by Matt Fitch and Mark Lewis, and directed by Ringan Ledwidge through Rattling ...

Christmas shoppers drawn to 'theatre' of high street, claims report

, with a semi-clothed model topping up her tan." Christmas shopping in numbers MasterCard research ...

Volkswagen ‘virtual test drive’ by Proximity London

Created by Proximity London, the campaign promotes its range of cars and involves 18 different mails, one for each model in the range. The emails containing discount offers and invitations for test-drives. The emails are too wide to fit onto computer screens so viewers must scroll the page ...

VW 'car configurator iPhone app' by DDB UK

The car configurator iPhone app for Volkswagen allows the user to design their dream car from a selection of over 90 million combinations of VW models, options and accessories. Chris Jenkins, head of user experience and Development at Tribal Spark, said: Buying a car isn t like shopping on Amazon: you ...

Hornby, Waites and Murphy star in Hospital 100

: "With seismic changes in technology affecting business models across the board, we expect to see people ...

Ford 'plasma ball' by Wunderman

Focus model in a new digital work by Wunderman....The car manufacturer wants the work to encourage an emotional connection between the public and its new model in a realisation of its Feel the difference brand line. The site and film can be viewed at www.discoverfordfocus.co.uk ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.