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Think BR: The social loyalty revolution

09 May 2012 | by Tom Huxtable

, then they need to learn from the offline world - from the best rewards schemes and customer engagement models ... and rewarding behaviour. Schemes and models more commonly known as loyalty programmes. It s hardly news ... and incentives. A simple model that easily translates, the benefits are self-evident - the more you use ...

Think BR: Brands must play part to build trust in apps

02 Apr 2012 | by Rimma Perelmuter

s explicit consent as the core assumption of its business model. So what practical steps can we take ...

Think BR: The end of innovation? How Facebook will fare post IPO

29 Feb 2012 | by Dave Williams

. There is also the relatively untapped local market. Having a scalable model that more closely resembles TV ...

Think BR: What next for the mobile ad market?

28 Feb 2012 | by Andrew French

ads that are run on the networks are now paid for on a second-price auction model, in the same way ...

Think BR: The language of local social

23 Nov 2011 | by Duncan Ogle-Skan

. Locally, social may be the new CRM Social fits the small, medium or locally managed business model in a ... taking the view that it had to be all or nothing and that the perfect agency model had not been found ... /listening analysis were thought to be ripe for outsourcing (or centralisation in a franchised model). As Eric ...

Harvest Digital appoints AppNexus to build trading desk

28 Oct 2011 | by Sarah Shearman

model that helps us define bidding and pricing strategies across display media and search marketing ...

Alfa Romeo launches social campaign for MiTo model

26 Oct 2011 | by Sarah Shearman

Alfa Romeo, the Fiat-owned Italian car marque, has launched a Facebook campaign to showcase its the high performance capabilities its new MiTo Quadrifoglio Verde vehicle.

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

26 Oct 2011 | by Sarah Johnson

its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology...aggressive, performance-oriented model of car. The ads will be supported by a digital campaign which will run ...

Think BR: What marketers can learn from baseball

25 Oct 2011 | by Christian Gladwell

The forthcoming release of Moneyball - the screen adaptation of Michael Lewis book - is significant not just for fans of Brad Pitt and baseball, but also for marketing. As coach of the perennial underperforming Oakland Athletic baseball team, general manager Billy Beane used statistical modeling to buy ...

Think BR: Brands, bands and fans - new & innovative partnerships

05 Oct 2011 | by Robin Lauffer

It has been known for some time that the record industry is facing a challenging and uncertain future, one in which establishing sustainable and viable revenue models will continue to be increasingly difficult. At the same time, music s status as a differentiated passion point continues to make ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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