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The Guardian 'The Three Little Pigs' by BBH

The TV, digital and print work is the first by Bartle Bogle Hegarty. The TV ad aims to illustrate The Guardian s new model of journalism through an ironic retelling of The Three Little Pigs fairy tale. It was created by Matt Fitch and Mark Lewis, and directed by Ringan Ledwidge through Rattling ...

Chevrolet '2012' by Goodby, Silverstein & Partners

its Silverado model in a post-apocalyptic world.

Ann Summers 'sexy uncovered' by Goodstuff

The ad will air on ITV2 during the finale of the series The Only Way Is Essex as the centrepiece of the retailer's new "sexy uncovered" campaign, which was conceived and negotiated by the media agency Goodstuff. The ad features a catwalk of the ten finalists of Ann Summers' nationwide search for a model to front its ...

VW ‘knowledge is power’ by Iris

model by using it to demolish a 67 m high steel chimney weighing 140 tonnes.

Volkswagen ‘virtual test drive’ by Proximity London

Created by Proximity London, the campaign promotes its range of cars and involves 18 different mails, one for each model in the range. The emails containing discount offers and invitations for test-drives. The emails are too wide to fit onto computer screens so viewers must scroll the page ...

VW 'car configurator iPhone app' by DDB UK

The car configurator iPhone app for Volkswagen allows the user to design their dream car from a selection of over 90 million combinations of VW models, options and accessories. Chris Jenkins, head of user experience and Development at Tribal Spark, said: Buying a car isn t like shopping on Amazon: you ...

Heineken 'one million hugs' by AKQA

The film by AQKA features a group of Dutch models on a bar-crawl in Amsterdam s Heineken bars. Along the way the girls hug as many as male Heineken fans as possible to say thank you. The strapline at then end reads; Thanks a million. Floris Cobelens, manager global Heineken digital media, said: "Whilst ...

Nissan 'behind the hit' by Digitas London

Nissan collaborates with music duo La Roux in a digital campaign to promote its Juke model.

PGA European Tour 'clay pigeon golf shot' by Saatchi & Saatchi

showing professional golfers aiming to hit a clay pigeon in mid air in the middle of the Dubai desert.

Footlocker 'passion for trainers' by SapientNitro

The girlfriend is straddling the man, who lies face down on the bed, and begins spanking him with trainers. The boyfriend's knowledge of trainers is so extensive he is able to name the brand, model and colour of every shoe she uses. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.