A beautiful collision
17 May 2012 | by James Devon, MBA
comes from getting past the technological bit. In Here Comes Everybody, Clay Shirky states ...
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Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...
All About ... The EU Cookie Law
19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau
How do we balance consumer concerns about the collection and use of their online information while those same consumers have an insatiable appetite for digital content and services that are paid for by data-driven advertising and marketing models? This question is never more apparent than ...
Toyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu
The view from London
22 Mar 2012
. Bartle Bogle Hegarty New York launched its riff on the "street newspaper" model with homeless hotspots ...
WPP's Quisma launches in the UK
27 Feb 2012 | by Maisie McCabe
the performance agency model is yet to cut through in the UK, Quisma has 150 staff working across 11 offices ...
Smartphone advertising: form, functionality and brand
09 Jan 2012 | by Louise Brice
model? Apple are wise to this and their product launches focus on PR and let news organisations ...
Lynx ads banned for degrading women and reaching kids
23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones
complaints. It promoted Lynx variant Dry Full Control and featured model Lucy Pinder, including a video ...
Dan Clays: Search will prove to be a mere foreword to the Google story
03 Nov 2011 | by Dan Clays
that it means more data heading Google's way. Dan Clays is the chief strategy officer at Arena Media ...
How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
Pioneering the cost-per-view model - Google announced four cost-per-view formats for its Trueview video ads ... for small businesses - Google's search advertising model, Adwords, allows advertisers of all sizes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
