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Toyota launches digital teaser campaign for its latest sports car

25 May 2012 | by Sarah Shearman

of the new model at Goodwood Festival of Speed, before its release this summer.

Facebook 'plotting ad-tracking system'

24 May 2012 | by Sarah Shearman

to prove the effectiveness of its advertising model, after sagging since its stockmarket debut last Friday ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to develop all these models that help us make the decision'. I think that is abdicating responsibility as a ...

Nike marketing boss attacks 'old' approach to social-media

09 May 2012 | by Nicola Clark

of a company based upon an advertising model is "a little risky". He said: "Advertising is an old model that is being squeezed into the new framework of social media, when the fact is that people don t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...

The Social Monitor: Mobile hands social power to its users

09 May 2012 | by Marketing, with Yomego

that is apparent is the very high level of satisfaction across the board for all models surveyed. All registered ... ) is the iPhone 4S. It is the top-selling model surveyed, and created more mentions than the other nine handsets ... and tweeters, and fans of other phones. The iPhone is the clear benchmark in the sector, with every other model ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

04 May 2012 | by Noelle McElhatton

models. We already have a trial of about 750 people to do really robust testing. What are the Wallet ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ... by the premium-only model? 7 OUT OF 10 Wouldn't comply fully with Forrester's survey requests ...

ISBA president Woods: Marketers must shape online regulation

02 May 2012 | by Alex Brownsell

usual commercial metrics". The brand will also apply a new model for measuring "social value ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

02 May 2012 | by Sarah Shearman

. It claims that the proposals risk "chilling the evolution of business models" and will put "significant ... chilling the evolution of business models. They would also place significant burdens on existing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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