My Media Week: Marco Bertozzi
21 Mar 2012 | by Hayley Pinkerfield
the industry's optimal online advertising model, and I share progress with everyone. The results are in line ...
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My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
journey analysis and offline sales modelling, these meeting are never dull. We're still in an embryonic ...
Trinity Mirror to launch Happli daily deals service
09 Mar 2012 | by Maisie McCabe and Sarah Shearman
of the companies' business models has come under question , exacerbated by Groupon's recent floatation ...
Future lanches iPad guide app hours after product unveiling
08 Mar 2012 | by Ed Owen
on sale until 16 March in the UK, but the app can also be used with older models. Christopher Phin, Tap ...
News International turns to Facebook for Fabulous 'social media magazine'
30 Jan 2012 | by Sarah Shearman
News International (NI) is trialling a new publishing model with the launch of its first "social
Auto Trader drives on board Facebook Timeline
19 Jan 2012 | by Maisie McCabe
Car fans who have activated Timeline on their Facebook account will be able to use the "want" social plug-in on the Auto Trader site to show their friends the car makes, models and new cars they would like to own. The Auto Trader app will share a person's wants with their friends through ...
Sorrell tangles with old 'frenemy' Google over data
29 Jun 2011 | by Daniel Farey-Jones
of data", Howe asked when initiatives like Xaxis would be able to change the business model of television ...
Media360: YouTube reveals first research on ad skipping
10 Jun 2011 | by Mark Banham
. "TrueView challenges the old models and for the first time advertisers can see how often their ad is being ...
Condé Nast to roll out iPad subscriptions
10 May 2011 | by Katherine Levy
's iPad, after The New Yorker became the first title to trial the model, according to reports.
Thousands download the i app, says Indy's digital chief
28 Jan 2011 | by John Reynolds
, the subscription for 10 issues, priced at 1.79, ran out in 10 days, as did the 20-copy subscription model ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
