Nokia puts location-based services at heart of smartphone strategy
22 Feb 2012 | by Matt Chapman
car-maker to launch a marque at the conference, when it unveils its B-Max model. Bill Ford, executive ...
Search results for Becks modelling clay
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Grand Marnier sponsors online celebrity cocktail-making show
23 Feb 2012 | by Gemma Charles
their character, under Pearson's tutelage. Actress and model Kelly-Anne Lyons, TV presenter Nat Coombs ...
Helen Edwards: The fundamental flaw at the heart of Groupon's business model
22 Feb 2012 | by Helen Edwards, PPA Business columnist of the year
Groupon's exponential rise to prominence raises the question of whether discounts alone can sustain a brand in the long term.
The seven sins of content marketing
22 Feb 2012 | by David Benady
promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ...
Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known as Degree in the US and Canada, and Rexona in most other markets. The agency will aim to drive a new model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a ...
Facebook marketing chief lauds 'real life' mobile possibilities
14 Feb 2012 | by Nicola Clark
model, [marketing] was all about being fun. Now, it is about being truthful and consistent. Mobile ...
Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
consumer online, known as attribution modelling, according to new research from the Internet Advertising...little or no understanding of attribution modelling. The uptake in tablet and smartphone devices has ... of performance data to help them with attribution modelling. Search integration is still a challenge for brands ...
RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
was a "first" and that RB would be monitoring it "very closely". He said: "F-commerce DTC model ...
Honda plots to overhaul customers' online journeys
08 Feb 2012 | by Sarah Shearman
with the activity with their iPhones. In December, Honda unveiled its new 2012 Civic model via a series ...
Chevrolet '2012' by Goodby, Silverstein & Partners
06 Feb 2012
its Silverado model in a post-apocalyptic world.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
