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Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Andrew Walmsley on Digital: The future is cheap

27 Jul 2011 | by Andew Walmsley

-server model of computing. Typically, this still required the installation of an application on the computers ...

Think BR: Does the LinkedIn model have legs?

24 May 2011 | by Bob Willott

will include all the most suitable candidates. Without doubt the LinkedIn model, with its analytical ...

Albion revs up Epson printer campaign

05 Oct 2010 | by Mark Banham

The "Engineered for Speed" campaign tests the speed of the flagship model in the range, the Epson Stylus Office BX625FWD. To do this, Albion set a challenge to see if one of the world s fastest road-legal cars, the Ariel Atom, could do a lap of Rockingham racetrack in Northamptonshire and beat the printer ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

up a more detailed profile, and used for analysis and modelling. Adding social media data ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

) will flourish. Decentralised marketing models are developing, and its proponents are data rich, always ... and inherently open models to find customers. As a result of existing marketing experiments, we believe similar models will be created in established businesses as managers seek to continuously test and learn ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

to leave behind the hindrances of production-based business models and frustrating industry pigeon holing ... and strategic. This 20 per cent can now join a creative agency model that's entirely opposite. So what would ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

, is hard to find. There is a better way. Value and profit are driven by production The new model ... for digital. Building perfect driving machines is complicated. The model works because manufacturers hang ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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