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Bell Pottinger loses eBay to Blue Rubicon

30 May 2008 | by Clare O'Connor

The market leading auction site has brought in Blue Rubicon for a brief combining PR and public affairs work with corporate reputation management. 'The traditional model of having a separate PR and PA agency, is for us, no longer a sensible one,' said Alasdair McGowan, head of public affairs of eBay UK ...

Consumer - Look-a-like guests lead mall's 'royalwedding'

11 Nov 2005 | by Mary Cowlett

-a-like party on the big day, with 'Ozzy Osbourne', 'Posh and Becks' and 'Elton John' waving to photographers ...

CAMPAIGNS: Financial PR - Mantra aids J-Lewis with buy.com buy

23 Feb 2001 | by BEN BOLD

.com is a successful dot.com, with a strong business model. Strategy and Plan Knowing that John ...

NEWS ANALYSIS: Learning the PR lessons from Boo.com’s demise - Boo.com has become the first high-profile casualty of the e-conomy with commentators pointing to a lack of PR planning as a contributing factor

02 Jun 2000 | by MARY COWLETT

and business model problems, it would be naive to suggest that PR and marketing was its fundamental flaw ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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