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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to develop all these models that help us make the decision'. I think that is abdicating responsibility as a ...

Marc Pritchard interview: How P&G 'cracked' social ROI

Modelling it's like an econometrics model that isolates all the variables, so you can see what correlates ... Modelling for the past decade. When we acquired Clairol, it brought in Market Mix Modelling. We've been able ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

wanted to create a world that's inspirational and accessible. It's not just "here's a model"; consumers ...

Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

NO - Mobbie Nazir Head of digital strategy, JWT There is no 'one size fits all' model. Brands need to cut through the hype to define the value that Facebook can realistically provide. A year ago analysts were touting f-commerce as having the potential to threaten Amazon as an ecommerce platform ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

, and this will be based on data insight and technology." Other platforms The bulk-buying model merely brings ...

Tablets for kids help Leapfrog rule toy fair

TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...

Sharp appoints Work Club to Euro 2012 sponsorship task

microsite, online video reviews and 3D modelling of the range. Sharp's current advertising activity ...

Andrew Walmsley on Digital: The future is cheap

-server model of computing. Typically, this still required the installation of an application on the computers ...

Asos retail sales rocket 50% in six months

Model' series. The sponsorship deal, brokered by Carat Sponsorship, spanned all four of 2010 s 'Next Top Model' series filmed in Britain, America, Canada and Australia, targeting its core audience of 16 to 34 ...

The power of the crowd

model has gained traction quickly as it offers brick-and-mortar businesses an easy route to establishing ... ), businesses in the sector generally fall into one of two categories. 'There is the daily-deal model and the private-sale model,' he says. 'The latter is driven by fierce discounting and is more focused on fashion ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.