to remove filtersToyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu
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Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
Peugeot is looking to promote its new 208 model to younger drivers with an online campaign...to the track, dancing past a parked 208 model and the strapline for Peugeot s global campaign for 208, Let ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ...
Honda plots to overhaul customers' online journeys
08 Feb 2012 | by Sarah Shearman
with the activity with their iPhones. In December, Honda unveiled its new 2012 Civic model via a series ...
Chevrolet '2012' by Goodby, Silverstein & Partners
06 Feb 2012
its Silverado model in a post-apocalyptic world.
Honda backs Civic with £28m 'inspiration' campaign
24 Jan 2012 | by Alex Brownsell
promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a
Auto Trader drives on board Facebook Timeline
19 Jan 2012 | by Maisie McCabe
Car fans who have activated Timeline on their Facebook account will be able to use the "want" social plug-in on the Auto Trader site to show their friends the car makes, models and new cars they would like to own. The Auto Trader app will share a person's wants with their friends through ...
Mercedes-Benz seeks younger appeal through social media
19 Jan 2012 | by Sarah Shearman
model in Google Streetview. Last week, at the Consumer Electronics Show in Las Vegas, Mercedes ...
Toyota targets youth with personalised rap videos
06 Jan 2012 | by Alex Brownsell
Toyota is looking to extend its animated campaign for its Yaris model into the social media arena...The Japanese manufacturer last year launched its 'Outsmart life' campaign for Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model. Toyota is now set to expand the campaign with a 'Shout out' Facebook and YouTube ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
