RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
was a "first" and that RB would be monitoring it "very closely". He said: "F-commerce DTC model ...
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Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
consumer online, known as attribution modelling, according to new research from the Internet Advertising...little or no understanding of attribution modelling. The uptake in tablet and smartphone devices has ... of performance data to help them with attribution modelling. Search integration is still a challenge for brands ...
Honda plots to overhaul customers' online journeys
08 Feb 2012 | by Sarah Shearman
with the activity with their iPhones. In December, Honda unveiled its new 2012 Civic model via a series ...
Chevrolet '2012' by Goodby, Silverstein & Partners
06 Feb 2012
its Silverado model in a post-apocalyptic world.
Tablets for kids help Leapfrog rule toy fair
01 Feb 2012 | by Ben Hall
TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...
News International turns to Facebook for Fabulous 'social media magazine'
30 Jan 2012 | by Sarah Shearman
News International (NI) is trialling a new publishing model with the launch of its first "social
Blinkbox COO lays out platform ambitions
27 Jan 2012 | by Matthew Chapman
-funded model. It offers more than 9,000 movie titles to rent or buy, in addition to free-to-view movies, TV ... -release DVDs and we are not a subscription model, and we are focused on delivering the best customer experience ...
Honda backs Civic with £28m 'inspiration' campaign
24 Jan 2012 | by Alex Brownsell
promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a
Auto Trader drives on board Facebook Timeline
19 Jan 2012 | by Maisie McCabe
Car fans who have activated Timeline on their Facebook account will be able to use the "want" social plug-in on the Auto Trader site to show their friends the car makes, models and new cars they would like to own. The Auto Trader app will share a person's wants with their friends through ...
Mercedes-Benz seeks younger appeal through social media
19 Jan 2012 | by Sarah Shearman
model in Google Streetview. Last week, at the Consumer Electronics Show in Las Vegas, Mercedes ...
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