to remove filtersPR chiefs back launch of social media giant Twitter's Business Center
19 May 2010 | by Peter Hay
to develop the brand's business model via two revenue streams; verified accounts and research. Bite ...
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Measurement: What next for measurement?
18 Aug 2010 | by Kate Magee
, 37 per cent of the 180 agency-head respondents admitted to still using the evaluation model. AVE is a ... box overleaf). Market-mix modelling, which allows clients to compare sales figures with outputs from ...
Ricky Vazquez, Ogilvy PR - A question of measurement
04 Nov 2009 | by Ricky Vazquez
model. Born out of a need to align more closely to accepted marketing and reputation-building models ...
Paul Armstrong, Kindred - Put strategy before tactics
04 Nov 2009 | by Paul Armstrong
In front of me is an A4 sheet bearing the legend 'Tradition is not a business model'. Ironic, then, that this statement, interpreted as a warning by bloggers to the dwindling traditional media industry, is on a piece of paper taped to my desk. It's a bit old-school beside my iPhone, two monitors ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
