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What's the big idea? Fiona Noble, Weber Shandwick

broadcast model to an engagement one. Unquestionably, social media now has the power to make or break brands ...

Apple's Steve Jobs slates challengers to iPad

that Android s use on more than 100 handset models meant that its performance would be inconsistent across ...

At the heart of the action

delivers tremendous results, there has been a clear move away from traditional ads to a dialogue model ...

PR creates GoodBuzz

are known as "nutty methods". Or you can put well-researched facts into sophisticated computer models, more ...

PR Essays - Put your faith in PR

of influencing models, but I fear some brands have been swept along by the momentum without under-standing what ...

PR Essays- It's good to talk

into a monologue about the benefits of a Hotpoint model that I'm sure he had already recited to 10 people that day. It was a model that, it seemed to me, at least, would earn him very good com-mission. I left ... . I was more than happy to part with my cash for the Bosch model he recommended, which I am sure ...

Kellogg criticises Food Standards Agency

to retain a controversial element of its nutrient profiling model governing which products can be advertised...On Wednesday, the FSA confirmed that it would be recommending to ministers that the model remained unchanged. This is despite fierce lobbying from the food industry and a recommendation from a scientific panel that a protein cap' in the formula used should be removed to allow more food to be advertised ...

A taste for fusion marketing

and have been creating campaigns for clients to match. Adding proactive PR to the advertising model ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.