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PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

'Market Mix Modelling'. Damon Jones, head of influencer marketing at P G, says that, although some ...

Brands fight bloggers with 'fact' websites

09 Sep 2008 | by Bill Britt

for selected models. Visitors can also use the website to email questions or issues to the company, which GM ...

Agency of the Year 2007: Public Relations Agency of the Year - Blue Rubicon

12 Dec 2007 | by Claire Murphy

in areas of corporate reputation and media relations. It commissioned Oxford Metrica to create a model ... energy use, partly by swapping its printers for more energy-efficient models. This is in addition ...

PR: Rapid response

07 Nov 2007 | by Robert Gray

has the right business model with embedded skill sets, and warns that PR agencies may lose ... of 'social search' engines is, he adds, likely to make inroads into the SEO offering and business model ...

Ubiquity limits growth

24 Jul 2007 | by Jane Bainbridge

they may try to recoup by adopting the First Direct fee model. But population growth and the increasing ...

Audi tailors DVDs for direct mailer

02 May 2007

the technology during December's launch of its Q7 model with a campaign by Bartle Bogle Hegarty. ...

Marketing Manual: Public Relations - The promotional booster

06 Dec 2006

HealthCare recently played the celebrity card to good effect by signing up singer Bryan Ferry and model Jerry ...

Agency of the Year: Contact Centre Agency of the Year - Best of the rest

15 Dec 2004

on investment. A bespoke model it pioneered for Kellogg's careline this year demonstrated a payback as high

PR LEAGUE TABLES: Top 150 Public relations agencies 2003

22 May 2003 | by Robert McLuhan

fundamental." Integration has helped the agency remain profitable. The traditional model of separating ... believes, is to offer specialisms rather than a 'one size fits all' model. The agency has six dedicated ...

Smart to review £5m ad account as range grows

01 May 2003

as it prepares to extend its range with the launch of two models....is overseeing the review, said it may advertise its Roadster model on TV. She added that perceptions of Smart are based purely on its City Coupe model and said she wants the brand to be thought of as multi-product. The Roadster will be Smart's second model to launch in the UK when it goes on the market this summer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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