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LONDON - Indicia, the marketing services group set up by former Wegener DM managing director David Perkins, has launched an econometric modelling business, MarketingReality.
LONDON - WPP's US direct marketing specialist KnowledgeBase Marketing has bought US company Fortelligent, which helps companies to model their customer databases.
LONDON - Experian has launched a new service with a low cost of entry for direct marketers needing basic and bespoke customer data.
LONDON - Wegener Direct Marketing has launched the REALfile lifestyle database, which carries information on 42m real UK consumers.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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