Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
from Peroni, created by The Bank. The ad was shot in a 60s style and featured male and female models ...
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Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
, for its DS5 model....on the recipient, and personalised for dealers and specific DS models. Jules Tilstone, marketing director ... by digital print, the vast majority of direct mail still follows a fairly generic model of a standard print ...
MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
for Vauxhall include work for the Agila model in 2008. McCann London was behind Vauxhall's recent ...
Nissan pushes urban parking technology for Qashqai model
05 Dec 2011 | by Matthew Chapman
Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.
Shell exaggerated fuel savings, rules ASA
19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
models to the ASA to substantiate its claims, which the ASA noted but did not find enough to prove ...
Miller calls pitch for Nastro Azzurro
25 Aug 2011 | by Anne Cassidy
male and female models in Italy. Last year, Peroni launched a campaign by the Italian film director ...
Vauxhall calls direct marketing review
28 Jul 2011 | by Sara Kimberley
for a series of large direct campaigns for Vauxhall, including a push in 2008 for the Agila model ...
We Buy Any Car to hire first agency
02 Dec 2010 | by Sara Kimberley
model, any age, any price, only 50 quid. WeBuyAnyCar.com." The spot ends with Dave's girlfriend and her ...
Learn the New 'Dating' Game
15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign
claim to the relationship. And the risk isn't just one of clay-footedness. There's also a danger ...
Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
" model of marketing. It divides communications strategy into bought media (advertising, sponsorship ... ) - and shows how these drive, and are driven by, one another. This model goes a very long way to explaining ... an engagement model like this is recognising its core elements. These are: exciting, credible and well ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
