to remove filtersLexus rolls out direct and digital push
21 Jul 2009
C convertible model. The activity, by ad agency Kitcatt Nohr Alexander Shaw, targets existing Lexus
Search results for Becks modelling clay
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Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear....way out of this mess, moving the basis of the relationship from cost to value; instead, the old model ...
Digital & Direct: John Lewis in fashion push
24 Mar 2009
John Lewis has launched a direct mail campaign featuring model Karen Elson to promote its Spring
Digital & Direct brief: Honda launches direct campaign
10 Mar 2009
Honda has launched a direct campaign to encourage consumers to purchase a GT Edition 100 model from
Digital & Direct brief: Lexus GB launches direct campaign
03 Mar 2009
Lexus GB has launched a direct and digital campaign to promote its IS 220d SE model. The push
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
development of services such as e-broadcasting and data processing. Sophisticated models As brands ... Prospect Targeting, and other e-data sellers, have had to learn. More sophisticated models of e ... models using domain information and online behaviour,' says Steve Everest, list and digital media ...
Digital & Direct brief: Gotyourpricecheck to launch next month
18 Nov 2008
. Consumers who text the word 'price', the make and model of an item and their location to 60706 will receive
VW backs Scirocco return with direct mail campaign
09 Oct 2008 | by Joe Thomas
LONDON - Volkswagen has launched a direct mail push to promote the revival of its Scirocco model.
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
marked shift from the traditional model of targeting new prospects. Ben Allan, managing director of door ... the industry operating on a supply-and-demand model: the client wants names, the broker supplies them,' she says. 'The model emerging now is based on a more account-managed system, where the client and supplier ...
Top 100 direct mail advertisers: financial-services brands
30 Sep 2008 | by Robert McLuhan
cut mail spending by 17%, which it says is a result of better use of modelling to target consumers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
