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VW creates augmented reality Golf Match

model, to new car buyers and Golf prospects....consumers' engagement with the model online. This week Volkswagen also launched its Ultimate Family Hero digital campaign to promote its Touran and Sharan multi-purpose vehicle models to families. ...

Red overhauls website with ecommerce focus

has been credited with publishing more realistic fashion spreads featuring older models, and more ...

Freemans launches online loyalty scheme

's model will help retailers like Freemans create a secondary revenue stream from their web pages ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

up a more detailed profile, and used for analysis and modelling. Adding social media data ...

Amazon takes on supermarkets with online grocery offering

tremendous online brand strength in a new market. Its established model in non-food gives Amazon scope ...

Saab launches global push to restore image

The Swedish marque is planning a multimillion-pound global marketing push for its forthcoming Saab 9-5 model. The campaign also aims to make consumers aware that Saab is continuing as a brand ... the TV activity will be rolled out from tomorrow (Thursday), when the Saab 9-5 model will go on sale ...

What Next in Digital?

- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...

End of 'digital' road

) will flourish. Decentralised marketing models are developing, and its proponents are data rich, always ... and inherently open models to find customers. As a result of existing marketing experiments, we believe similar models will be created in established businesses as managers seek to continuously test and learn ...

I've Got A Brand New Combine Harvester

to leave behind the hindrances of production-based business models and frustrating industry pigeon holing ... and strategic. This 20 per cent can now join a creative agency model that's entirely opposite. So what would ...

Confessions of an internet adman

and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.