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King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

will be able to pay an additional 1 a month to upgrade to the Azor 5 razor model or an Azor S class five-blade razor for women. Will King, King of Shaves founder, said the subscription model aimed to help ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I

Think BR: A left brain, right brain look at data in marketing

14 Mar 2012 | by James Caig

adding value to the consumer in some way. Merely honing the old push model of advertising with data doesn t match the new reality of consumer empowerment. A new model emerged in 2011: pull data ...

Citroen pushes DS5 model with interactive mailer

12 Mar 2012 | by Ed Owen

, for its DS5 model....on the recipient, and personalised for dealers and specific DS models. Jules Tilstone, marketing director ... by digital print, the vast majority of direct mail still follows a fairly generic model of a standard print ...

Arc lands DM for SABMiller's Peroni

16 Feb 2012 | by Sara Kimberley

from Peroni, created by The Bank. The ad was shot in a 60s style and featured male and female models ...

Editor's comment: Clubcard: reinvent or face extinction

15 Feb 2012 | by Noelle McElhatton

still makes Clubcard's rewards model look dated and reactive. You can bet that somewhere within Tesco ...

RB takes to Facebook to sell Cillit Bang extension

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

was a "first" and that RB would be monitoring it "very closely". He said: "F-commerce DTC model ...

Chrysler re-launches with £10m Super Bowl campaign

03 Feb 2012 | by Alex Brownsell

-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

-interest indicators from ecommerce browsing. This data can and should inspire strategic insights, propensity models ... with their customers by building customer-centric business models, enabled by data. This will be the year of data ...

MRM Meteorite wins Vauxhall DM brief

12 Jan 2012 | by Sara Kimberley

for Vauxhall include work for the Agila model in 2008. McCann London was behind Vauxhall's recent ...

 

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