09 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
was a "first" and that RB would be monitoring it "very closely".
He said: "F-commerce DTC model ...
03 Feb 2012
| by Alex Brownsell
-class Ypsilon models.
A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...
24 Jan 2012
| by Tash Whitmey, EHS 4D
-interest indicators from ecommerce browsing.
This data can and should inspire strategic insights, propensity models ...
with their customers by building customer-centric business models, enabled by data.
This will be the year of data ...
12 Jan 2012
| by Sara Kimberley
for Vauxhall include work for the Agila model in 2008.
McCann London was behind Vauxhall's recent ...
15 Dec 2011
| by Stuart Colman
While modelled data can provide valuable insights, the need for more accurate ways to capture real...With so much online data available, it s perhaps surprising that many advertisers use modelling ...
or in significant volume.
It s important to understand why modelled data is good at delivering reach, but falls ...
strategies.
Real data vs modelled data
One of the greatest challenges with online advertising ...
05 Dec 2011
| by Matthew Chapman
Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.
23 Nov 2011
| by Duncan Ogle-Skan
. Locally, social may be the new CRM
Social fits the small, medium or locally managed business model in a ...
taking the view that it had to be all or nothing and that the perfect agency model had not been found ...
/listening analysis were thought to be ripe for outsourcing (or centralisation in a franchised model).
As Eric ...
19 Oct 2011
| by Loulla-Mae Eleftheriou-Smith
models to the ASA to substantiate its claims, which the ASA noted but did not find enough to prove ...
26 Sep 2011
| by Daniel Farey-Jones
-based data, increasing the efficiency of our audience insights and look-alike models.
"We're also excited about the opportunity to extend our dynamic ad capabilities using auto model and travel destination ...
25 Aug 2011
| by Anne Cassidy
male and female models in Italy. Last year, Peroni launched a campaign by the Italian film director ...